It's 'People'- the fourth P that makes the critical difference to PPP (Public –Private Partnership)
- With the fourth P of People, PPP is enriched with a completely new dimension of a more humane face & greater sensitivity towards its largest stakeholder- the people.
- Every PPP project is conceived to benefit the People, but often in the dry domain of numbers this fact is lost sight of. The factoring in of this fourth P as a central focus has a completely transformative impact on the long-term success of the project.
- An analysis of failed PPP projects will bear out that the major cause of failure was the 'People' dimension being ignored. Without the active involvement of 'People' from conceptualisation to the final execution no PPP project can hope for long-term success.
- In the current context taking 'People' on-board with open communication & transparency is a business imperative for the Private Partner rather than a CSR initiative.